Brand, letterhead and search-oriented website copy for a law firm, within the professional rules on how lawyers may present their work.
01 / 03The challenge
A law firm cannot advertise like any other business: professional rules rule out comparisons and self-praise. Brand and website have to convey solidity and tradition, and still be found by people looking for legal help online.
02 / 03What we did
A brand exploration across concept families, with an institutional palette and typefaces. Letterhead revised against the original, margins included. Website copy for the firm, practice areas, method and contacts, with a keyword map and a publication checklist.
03 / 03The outcome
Letterhead delivered and website copy written. Choosing the final logo and writing the lawyers’ biographies are the last parts to complete.