Handles communication between gun shops and their customers, and doubles as a marketing channel for those businesses.
01 / 03The challenge
A gun shop talks to its customers about notices, availability and appointments, often through general-purpose tools. In the same sector, marketing needs restraint: every piece of content has to stay within sport, engineering and culture.
02 / 03What we did
One channel that brings together service communication and marketing for the businesses. The editorial line is “No Kill”: firearms presented only as sport, engineering and history, with no humanoid targets and no self-defence or combat scenarios. Brand, video and graphic content follow the same rule.
03 / 03The outcome
Brand, palette and editorial line are defined. Content production runs in series, across documentary formats and educational formats.